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As InterGlobe expand their
presence across North America and the world, they will continue
to expand their marketing to attract clients, raise brand
awareness, and target new markets and market segments.
Given the interconnected nature of the global economy, InterGlobe's
web site will continue to be a focal point for the dissemination
of information, testimonials/success stories, and updates
on new services.
As InterGlobe expand their
reach through targeted acquisitions, these acquisitions will
market their services locally, through media coverage and
media interviews. While Philip Moriarty will continue to be
the most recognizable and sought-after person at InterGlobe,
it is important that local media in new markets be able to
contact the 'person on the street' at InterGlobe subsidiaries.
A sales force will further assist the marketing of InterGlobe
services, and strategic alliances
will both bring new business opportunities and spread the
word about InterGlobe.
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