Everyone is a potential target of crime, which makes it difficult to measure target markets by traditional means. Some may not take appropriate preventative measures before a crime occurs, and others may not choose to report or pursue a crime investigation after it has happened.

To see the potential for Homelands' InterGlobe Investigation Services Inc.’s services given its international market expansion plans, however, we can study the following three factors:

• Crime rates and statistics in the various areas that InterGlobe specializes in, to examine the trends over time and to discover how much financial loss is being caused by these crimes.
• Budgets and expenditures by corporations on crime prevention and investigation (typically, individuals do not budget for these items until after a crime has occurred).
• The perception of crime by individuals and corporations, whether it be a general sense of how dangerous society currently is, or whether it be a projection of the likelihood of the individual or corporation to be the victim of a crime.

We can analyze these indicators in terms of InterGlobe’s areas of specialization:

• Security consulting.
• Loss prevention.
• Forensic computing.
• Criminal harassment.
• Security Patrol.
• Security Systems Sales.

To this list we add a general analysis of crime trends and their financial and emotional impact. Our working hypotheses are these:

1.      The greater the crime rates, financial losses, budgets to prevent and deal with these crimes, and the perception of the seriousness and extent of these crimes, the larger the market for investigation services in these areas will be.

2.      Expanding markets for investigation services in areas of speciality provide a market and projected revenue base for InterGlobe’s expansion into these markets on the North American and international arena.